Why Private-Label Cold Brew Is Becoming the Next Big Office Perk in 2026

Cold brew has been steadily rising in popularity for the past several years, but in 2025 it officially became one of the fastest-growing office beverage trends. And now, companies are taking it a step further—introducing private-label cold brew offerings tailored specifically to their workplace.

Capitol Coffee is helping East Coast businesses roll out branded cold brew programs that elevate the office experience while reinforcing company culture.

2025 Pricing & 2026 Trends

In 2025, private-label cold brew programs typically ranged from $3–$5 per employee per week, depending on volume, delivery frequency, and whether nitro or specialty blends are included.

For 2026, pricing is pacing upward by 5–7% - driven by growing demand, higher bean sourcing costs, and the popularity of ready-to-drink formats.

Despite this, companies continue investing because cold brew delivers an outsized impact on employee satisfaction.

Why Cold Brew Works in Modern Offices

• It appeals to younger workforces
  
• It’s a healthier, lower-acid alternative
  
• It pairs well with hybrid schedules
  
• It can be branded with company labels
  
• It becomes a culture driver—not just a beverage
  
  

Capitol Coffee handles brewing, branding, delivery, equipment, and replenishment.

Seasonal Tie-In: Winter Isn’t Slowing Cold Brew Down

Even in colder months, cold brew consumption remains strong - especially in hybrid environments where employees prefer flexible drink options.

Holiday favorite pairings include:

• Peppermint cold foam
  
• Cinnamon and caramel syrups
  
• Seasonal branding for company events
  
• “Winter Cold Brew Taps” for December office celebrations
  
  

Partnering With Capitol Coffee for Private-Label Cold Brew

Capitol Coffee offers a full discovery process, evaluating:

• Space and equipment needs
  
• Flavor preferences
  
• Branding options
  
• Office size and consumption levels
  
• Delivery frequency
  
• Budget and goals
  
  

From there, we develop a custom cold brew program tailored to your team.

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Ready to bring private-label cold brew to your workplace in 2026?

Connect with Capitol Coffee to build your custom program.